{"product_id":"9780713677041","title":"Killer Web Content: Make the Sale, Deliver the Service, Build the Brand","description":"\u003cp\u003eOn the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, \u003ci\u003eKiller Web Content \u003c\/i\u003egives you the strategies and practical techniques you need to get the very best out of your Web content. \u003cb\u003eAccessible, concise and practical\u003c\/b\u003e, it will make your website really work for you. \u003c\/p\u003e\u003cp\u003eThis book helps readers to: - provide visitors to their website with the \u003cb\u003eright content at just the right time\u003c\/b\u003e - \u003cb\u003ewrite compelling Web content \u003c\/b\u003ethat users really respond to and want more of - make sure their website has the \u003cb\u003ebest possible chance\u003c\/b\u003e of getting into the first page of search results - \u003cb\u003eunderstand the benefits \u003c\/b\u003eof blogs, RSS, and e-mail newsletters \u003c\/p\u003e\u003cp\u003e\u003cb\u003eWeb content is an increasingly important asset\u003c\/b\u003e. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47028419821808,"sku":"9780713677041","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780713677041_p0.jpg?v=1763617191","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780713677041","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}