{"product_id":"9780713678499","title":"Can I Change Your Mind?: The Craft and Art of Persuasive Writing","description":"\u003cp\u003eThese days, we all need the ability to \u003cb\u003eargue a case effectively \u003c\/b\u003ein writing. Drawing on his long experience as a leading copywriter,\u003cbr\u003eLindsay Camp shows how it's done-whether the 'end product' is a\u003cb\u003e glossy magazine ad\u003c\/b\u003e, a \u003cb\u003enew business proposal\u003c\/b\u003e, a \u003cb\u003epage for the company website\u003c\/b\u003e, or just a \u003cb\u003ehasty email to your boss\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003eEngaging, entertaining and-as you'd expect-highly persuasive, \u003ci\u003eCan I Change Your Mind?\u003c\/i\u003e will change the way you think about the words you use for ever.\u003c\/p\u003e\u003cp\u003e'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' \u003ci\u003eJeremy Bullmore (columnist for \u003c\/i\u003eCampaign\u003ci\u003e,\u003c\/i\u003e Management Today\u003ci\u003e and \u003c\/i\u003eThe Guardian\u003ci\u003e)\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' \u003ci\u003eJeremy Bullmore\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e'A masterpiece in persuasive writing.'\u003ci\u003e Management Today, (September 2007)\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47028351697136,"sku":"9780713678499","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780713678499_p0.jpg?v=1763623300","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780713678499","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}