{"product_id":"9780713689747","title":"Selling with Confidence: Finding and closing successful deals...without breaking the bank","description":"\u003cp\u003eThe Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.\u003c\/p\u003e\u003cp\u003eFew of us are natural salespeople, and many small business owners struggle with the process. Strong selling skills are essential if you are to make your company a success, however, and this practical book offers advice and techniques to help you overcome your inhibitions, understand how sales are made, and close a deal successfully. Accessible and jargon-free, \u003ci\u003eSelling with confidence \u003c\/i\u003elooks at the following essential steps - none of which will cost you a fortune: \u003c\/p\u003e\u003cp\u003egetting the basics right understanding different forms of selling understanding how the sales process works preparing proposals and pitches creating a 'sales culture' in your business\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47014592282864,"sku":"9780713689747","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780713689747_p0.jpg?v=1763623921","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780713689747","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}