{"product_id":"9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eIt’s Not How Good You Are, It’s How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy\u0026amp;hyphen;to\u0026amp;hyphen;digest, bite\u0026amp;hyphen;sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Phaidon Press","offers":[{"title":"Default Title","offer_id":47014533169392,"sku":"9780714843377","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780714843377_p0.jpg?v=1763624129","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780714843377","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}