{"product_id":"9780730345381","title":"Blind Spots: How to uncover and attract the fastest emerging economy","description":"\u003cb\u003eAre you ready for the next global economic disruption?\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBlind Spots\u003c\/i\u003e outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – \u003ci\u003etwice over\u003c\/i\u003e and continues to rise. \u003c\/p\u003e\u003cp\u003eWomen: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. \u003c\/p\u003e\u003cp\u003eThis book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. \u003c\/p\u003e\u003cp\u003eWomen's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. \u003c\/p\u003e\u003cp\u003eBrideson will show you how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSingle out a competitive advantage in a volatile, slow-growth market.\u003c\/li\u003e \u003cli\u003eBridge the gap between gender nuance and commercial gain.\u003c\/li\u003e \u003cli\u003eLeverage authentic insights into a long-term, loyal relationship.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. \u003ci\u003eBlind Spots\u003c\/i\u003e provides the framework and critical shift in perspective for making it in the new economy of women.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47076904763632,"sku":"9780730345381","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780730345381_p0.jpg?v=1763620775","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780730345381","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}