{"product_id":"9780730449843","title":"Innovate or Die: Outside the square business thinking","description":"In business, the most valuable commodity is people - and their ability to think outside the square. Without the ability to think innovatively, any business - big or small - risks dying. Here, Jack Collis, an authority on creative marketing, recognized motivational speaker and best-selling author, outlines the importance of original thinking to give you the edge on the competition. Drawing on his many years of experience as a Marketing manager, Jack uses anecdotes and examples to illustrate new ways to approach business, and to succeed at it.","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47121448698096,"sku":"9780730449843","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780730449843_p0.jpg?v=1763620702","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780730449843","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}