{"product_id":"9780734610652","title":"Perspectives on Brand Management","description":"Perspectives on Brand Management is an exciting edited text—based on international research from a hand-picked team of experts—and explores and analyzes the issues, trends and challenges in the dynamic field of brand management. · Treats core branding theory as well as ‘perspectives’ and ‘branding futures’ · Broad selection of international contributors · Cohesion and theoretical integration provided across the text North American contributors include: · Pierre Berthon, Bentley College · Morris B. Holbrook, Columbia University · James Hulbert, Columbia University · Leyland F. Pitt, Simon Fraser University · Susan Fournier, Boston University","brand":"Tilde Publishing and Distribution","offers":[{"title":"Default Title","offer_id":47014551912688,"sku":"9780734610652","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780734610652_p0.jpg?v=1763627134","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780734610652","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}