{"product_id":"9780735204263","title":"How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBeat the Competition","description":"\u003cp\u003eBased on a unique, customer-centric approach to selling, \u003ci\u003eHow to Say It(r) to Sell It\u003c\/i\u003e provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47014547521776,"sku":"9780735204263","price":13.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780735204263_p0.jpg?v=1763621123","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780735204263","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}