{"product_id":"9780735205253","title":"How to Say it: Creating Complete Customer Satisfaction: Winning Words, Phrases, and Strategies to Build Lasting Relationships in Sales and Service","description":"\u003cp\u003e A guide to effectively communicating with customers to create lasting—and repeat—business relationships. \u003c\/p\u003e\u003cp\u003eThis book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples. \u003c\/p\u003e\u003cp\u003eUnlike the vast majority of books that deal with customer communication, \u003ci\u003eHow to Say It®: Creating Complete Customer Satisfaction\u003c\/i\u003e does not separate sales from customer service communications, but instead integrates them into a single book. Readers will learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eSpeak the language of Yes by asking the right questions\u003c\/li\u003e \u003cli\u003eGet referrals through established customers\u003c\/li\u003e \u003cli\u003eOffer value through solutions, satisfaction, and trust\u003c\/li\u003e \u003cli\u003eAnticipate and preempt objections\u003c\/li\u003e \u003cli\u003eOwn a problem by owning the solution\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47014548373744,"sku":"9780735205253","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780735205253_p0.jpg?v=1763621128","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780735205253","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}