{"product_id":"9780735205413","title":"Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does","description":"\u003cp\u003e\u003cb\u003eNow in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThink branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.\u003c\/p\u003e\u003cp\u003eWe can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBRAND AID\u003c\/b\u003e isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.\u003c\/p\u003e\u003cp\u003eUsing clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47014599098608,"sku":"9780735205413","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780735205413_p0.jpg?v=1763621136","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780735205413","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}