{"product_id":"9780735618541","title":"Building Solutions with Microsoft Commerce Server 2002","description":"\u003cp\u003eNo matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution—incorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instruction—along with reusable Code Candy from real-world solutions. \u003cbr\u003e Discover how to: \u003cbr\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDetermine the business and technical requirements for your site \u003c\/li\u003e\n\u003cli\u003eCreate and manage user profiles and implement authentication \u003c\/li\u003e\n\u003cli\u003eUse Microsoft Content Management Server to manage page templates, images, product data, and other resources \u003c\/li\u003e\n\u003cli\u003eDesign product catalogs that are easy to use and manage \u003c\/li\u003e\n\u003cli\u003eBuild the browse, registration, and shopping cart pages \u003c\/li\u003e\n\u003cli\u003eExploit little-known pipeline capabilities, such as inventory calculation and third-party order processing \u003c\/li\u003e\n\u003cli\u003eCapture and analyze data on user demographics and buying patterns \u003c\/li\u003e\n\u003cli\u003eCreate campaigns, promotions, and awards for targeted users \u003c\/li\u003e\n\u003cli\u003eManage site operations using the Business Desk modules \u003c\/li\u003e\n\u003cli\u003eTest, stage, and launch your solution \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Microsoft Press","offers":[{"title":"Default Title","offer_id":47047157514480,"sku":"9780735618541","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780735618541_p0.jpg?v=1763622326","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780735618541","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}