{"product_id":"9780740788864","title":"Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS","description":"\u003cp\u003eJamie Reidy is the guy who's been there, done that, and walked away with the insider stories. Inside \u003ci\u003eHard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS\u003c\/i\u003e, you'll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary.\u003c\/p\u003e\u003cp\u003eThis comedic expose traces Reidy's experiences from Pfizer training to life as the \"V-Man,\" when Reidy became Pfizer's number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor's rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain \"sigs\" and \"scripts\" to why the Viagra pill is shaped as a diamond, Reidy discloses everything.\u003c\/p\u003e\u003cp\u003eA witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, \u003ci\u003eHard Sell\u003c\/i\u003e uncovers truths about the pharmaceutical industry you'd rather not know and practices you'd like to believe weren't employed.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHard Sell\u003c\/i\u003e has been adapted into  a major motion picture starring Jake Gyllenhaal and Anne Hathaway.\u003c\/p\u003e","brand":"Andrews McMeel Publishing, LLC","offers":[{"title":"Default Title","offer_id":47126326018288,"sku":"9780740788864","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780740788864_p0.jpg?v=1763630740","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780740788864","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}