{"product_id":"9780742530980","title":"Communication Impact: Designing Research That Matters","description":"\u003cp\u003eDesigned as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.\u003c\/p\u003e","brand":"Giuseppe Rigoni","offers":[{"title":"Default Title","offer_id":47010277720304,"sku":"9780742530980","price":47.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780742530980_p0.jpg?v=1769900745","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780742530980","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}