{"product_id":"9780743203579","title":"The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management","description":"Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. \u003cbr\u003e Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as \"Top,\" \"Big,\" \"Medium,\" and \"Small\" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, \"InterTech,\" that allows readers to see customer-focused strategy in action. \u003cbr\u003e The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the \"Permission Pyramid\" and the \"e-Customer Marketing Pyramid\" to explain the nature of \"virtual customer relationships\" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. \u003cbr\u003e Throughout \u003ci\u003eThe Customer Marketing Method,\u003c\/i\u003e the emphasis is always on practical steps to \"make it happen.\" It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.","brand":"Free Press","offers":[{"title":"Default Title","offer_id":47153804706032,"sku":"9780743203579","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780743203579_p0.jpg?v=1763634053","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780743203579","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}