{"product_id":"9780743273961","title":"How to Sell Anything to Anybody","description":"\u003cp\u003eJoe Girard, \"the world's greatest salesman,\" shares the system of salesmanship that has made him a renowned success in his field.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Salesmen are made, not born. If I did it, you can do it.\"\u003c\/b\u003e\u003cbr\u003e — Joe Girard\u003c\/p\u003e\u003cp\u003eIn his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school — instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.\u003c\/p\u003e\u003cp\u003eThis bestselling classic has helped millions of readers meet their goals — and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:\u003c\/p\u003e\u003cp\u003eTURN ONE SALE INTO 250 MORE\u003cbr\u003e CREATE A WINNING GAME PLAN FROM LOSING SALES\u003cbr\u003e KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER\u003cbr\u003e MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE\u003cbr\u003e SELL AT A LOSS AND MAKE A FURTUNE\u003c\/p\u003e","brand":"Touchstone","offers":[{"title":"Default Title","offer_id":47007711133936,"sku":"9780743273961","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780743273961_p0.jpg?v=1763795119","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780743273961","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}