{"product_id":"9780743548267","title":"High Efficiency Selling: : How Superior Salespeople Get That Way","description":"\u003cb\u003e\u003c\/b\u003e\u003ccenter\u003eA Proven Program to Maximize Your Sales\u003c\/center\u003e\u003cp\u003eIn this indispensable new guide, sales consultant and America's #1 corporate sales trainer Steve Schiffman reveals the methodology of HIGH-EFFICIENCY SELLING. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term business partnerships. The bestelling author of \u003ci\u003eCold Calling Techniques (That Really Work!)\u003c\/i\u003e stakes outs new territory by offering a unique approach to the four phases of the sales cycle: prospecting, interviewing, presentation, and closing. Schiffman's breakthrough techniques help you reduce stress, develop a better long-term \"fit\" with customers, and -best of all- increase sales by focusing on:\u003c\/p\u003e\u003cp\u003eAttitude - the single most important factor in holding on to customers\u003c\/p\u003e\u003cp\u003eCreating your personal prospecting plan - making the calls, drafting attention and identification statements, delivering the request\u003c\/p\u003e\u003cp\u003eExecuting, refining, and developing the cold call\u003c\/p\u003e\u003cp\u003eThe ten commandments of contacting target companies\u003c\/p\u003e\u003cp\u003eThe tools, questions, and goals you need for an effective client interview\u003c\/p\u003e\u003cp\u003eSimple - and effective - closing techniques\u003c\/p\u003e","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Default Title","offer_id":47095326343408,"sku":"9780743548267","price":10.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780743548267_p0.jpg?v=1763635796","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780743548267","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}