{"product_id":"9780743549844","title":"Make It Your Business: The Definitive Guide for Launching and Succeeding in Your Own Business","description":"More than twenty years ago, entrepreneur Stephen Schiffman launched his own business - D.E.I. Management Group Inc. - and built it into a major financial success. Now, Schiffman reveals his innovative business-building strategies in \u003ci\u003eMake It Your Business\u003c\/i\u003e - a complete and concise guide written specifically for the entrepreneur. \u003cp\u003eCombining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiffman guides you through the four critical \"threshold experiences\" all entrepreneurs must cross to be successful:\u003c\/p\u003e\u003cul\u003e \u003cli\u003eStarting Out - the most important early issues and key questions\u003c\/li\u003e \u003cli\u003eBranching Out - making the most of your resource\u003c\/li\u003e \u003cli\u003eFinding Out - knowing your customers, and your marketplace\u003c\/li\u003e \u003cli\u003eGrowing Up - the keys to managed change and growth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're just thinking about starting a business, or have already taken the plunge, \u003ci\u003eMake It Your Business\u003c\/i\u003e is an essential resource that will ease your company's growing pains while helping you build the business of your dreams.\u003c\/p\u003e","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Default Title","offer_id":47094601679088,"sku":"9780743549844","price":7.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780743549844_p0.jpg?v=1763632425","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780743549844","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}