{"product_id":"9780743562201","title":"Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company","description":"\u003cp\u003eEverything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This fascinating audio book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species.\u003c\/p\u003e\u003cp\u003eEvolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable.\u003c\/p\u003e","brand":"Simon \u0026 Schuster Audio","offers":[{"title":"Default Title","offer_id":47094171894000,"sku":"9780743562201","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780743562201_p0.jpg?v=1763630446","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780743562201","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}