{"product_id":"9780749421755","title":"Adding Value to Marketing: The Role of Marketing in Today's Profit-Driven Organization","description":"\u003cbr\u003eDavid Doyle presents techniques that will help marketing managers -- and financial controllers -- achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025507369200,"sku":"9780749421755","price":49.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749421755_p0.jpg?v=1763641724","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749421755","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}