{"product_id":"9780749427023","title":"Successful Product Management: A Guide to Strategy, Planning and Development","description":"\u003cbr\u003eIn this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010515124464,"sku":"9780749427023","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749427023_p0.jpg?v=1763631994","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749427023","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}