{"product_id":"9780749434694","title":"Successful Tourism Marketing: A Practical Handbook","description":"\u003cbr\u003eTravel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. \"\"Successful Tourism Marketing\"\" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028536606960,"sku":"9780749434694","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749434694_p0.jpg?v=1763635366","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749434694","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}