{"product_id":"9780749438630","title":"The Essential Brand Book: Over 100 Techniques to Increase Brand Value","description":"\u003cbr\u003e\"\"Essential!\"\" -- Marketing magazine \"\"A must for marketing and business professionals alike.\"\" --Sales Director This fully updated paperback edition of \"\"The Essential Brand Book\"\" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028536738032,"sku":"9780749438630","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749438630_p0.jpg?v=1763635524","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749438630","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}