{"product_id":"9780749440725","title":"Public Relations: A Practical Guide to the Basics","description":"\u003cbr\u003eThis straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028436238576,"sku":"9780749440725","price":37.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749440725_p0.jpg?v=1763641741","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749440725","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}