{"product_id":"9780749443801","title":"Effective Media Relations","description":"\u003cp\u003eThe power of the media is unquestionable.  It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this third edition of \u003ci\u003eEffective Media Relations\u003c\/i\u003e, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eIn Part 1\u003c\/u\u003e\u003c\/b\u003e, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eIn Part 2\u003c\/u\u003e\u003c\/b\u003e, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cu\u003eIn Part 3\u003c\/u\u003e\u003c\/b\u003e Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor the newcomer to public relations, \u003ci\u003eEffective Media Relations\u003c\/i\u003e is a useful primer. For the seasoned practitioner, it will serve as a refresher and give an valuable overview of media relations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47020263932144,"sku":"9780749443801","price":32.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749443801_p0.jpg?v=1763632501","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749443801","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}