{"product_id":"9780749451080","title":"Planning and Managing Public Relations Campaigns: A Strategic Approach","description":"\u003cp\u003eGetting a public relations campaign or program off the ground can seem an overwhelming task.  This updated edition of \u003ci\u003ePlanning and Managing Public Relations Campaigns\u003c\/i\u003e describes how to initiate and manage a program to benefit both the organization and its clients.  Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function, starting the planning process, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47018695033072,"sku":"9780749451080","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749451080_p0.jpg?v=1763635537","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749451080","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}