{"product_id":"9780749451455","title":"How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing","description":"\u003cp\u003eWritten in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet — everything a business owner needs to ensure their product reaches the market successfully. This new edition has been thoroughly rewritten to stay up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47018728554736,"sku":"9780749451455","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749451455_p0.jpg?v=1763641767","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749451455","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}