{"product_id":"9780749451837","title":"How to Write a Marketing Plan","description":"\u003cbr\u003eA good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of \u003ci\u003eHow to Write a Marketing Plan\u003c\/i\u003e simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47114324541680,"sku":"9780749451837","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749451837_p0.jpg?v=1763637804","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749451837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}