{"product_id":"9780749453381","title":"Scoring Points: How Tesco Continues to Win Customer Loyalty","description":"\u003cbr\u003eSwiping a grocery store's loyal-customer card has become second nature to shoppers these days.  \u003ci\u003eScoring Points\u003c\/i\u003e, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47014874513648,"sku":"9780749453381","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749453381_p0.jpg?v=1769901824","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749453381","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}