{"product_id":"9780749454005","title":"Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival","description":"\u003cp\u003eNo company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.  \u003ci\u003eCrisis Communications \u003c\/i\u003eprovides readers with advice on how to limit damage by acting quickly and positively.  Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCrisis Communications\u003c\/i\u003e is a thorough guide to help prepare an organization for unexpected calamities.  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eContributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47014874611952,"sku":"9780749454005","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749454005_p0.jpg?v=1769901937","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749454005","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}