{"product_id":"9780749454111","title":"People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth","description":"\u003cbr\u003eIn today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed.  If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact. \u003cbr\u003e  \u003cbr\u003e\u003ci\u003ePeople, Planet, Profit\u003c\/i\u003e focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.  Author Peter Fisk writes in the engaging voice that made his book \u003ci\u003eMarketing Genius\u003c\/i\u003e so popular.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47014874677488,"sku":"9780749454111","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749454111_p0.jpg?v=1763632540","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749454111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}