{"product_id":"9780749455125","title":"Creating \u0026 Delivering Your Value Proposition: Managing Customer Experience for Profit","description":"\u003cp\u003eIn recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. \u003ci\u003eCreating and Delivering Your Value Proposition\u003c\/i\u003e provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, \u003ci\u003eCreating and Delivering Your Value Proposition\u003c\/i\u003e is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47014940868848,"sku":"9780749455125","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749455125_p0.jpg?v=1769901948","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749455125","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}