{"product_id":"9780749455217","title":"Tough Tactics for Tough Times: How To Maintain Business Success in Difficult Economic Conditions","description":"\u003cp\u003eIn difficult economic times, decision-makers in business need to take decisive action. It is essential that they combat the pressures and respond to difficult market and economic conditions in a way that minimizes negative effects.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTough Tactics for Tough Times\u003c\/i\u003e provides a head start in difficult circumstances. It sets out fifty practical ways to improve finances, including ways to: reduce costs, increase staff effectiveness, maintain a marketing initiative, maximize business from best customers, maintain an awareness of products\/services, focus promotional activity where it will do the most good and spot opportunities for new business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47028954300656,"sku":"9780749455217","price":14.81,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749455217_p0.jpg?v=1763637818","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749455217","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}