{"product_id":"9780749456269","title":"Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing","description":"\u003cp\u003eField marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these activities develop brands, and when implemented they can significantly increase the brand's return on investment.\u003cbr\u003e \u003cbr\u003e\u003ci\u003eThe Handbook of Field Marketing\u003c\/i\u003e explains both the principles and practices involved in field marketing.  The authors reveal the most successful field marketing techniques to ensure profitable brand maximization, whether measured by brand visibility, product availability, positioning, performance against competitors, or overall sales record.\u003cbr\u003e \u003cbr\u003eIncluding numerous examples, self-study questions, and proven recommendations for success, this book offers a blueprint for best practice, enabling marketers to carry out robust and meaningful brand research.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47048373174512,"sku":"9780749456269","price":30.35,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749456269_p0.jpg?v=1763637088","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749456269","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}