{"product_id":"9780749456337","title":"New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility","description":"\u003cp\u003eA damaged reputation can severely hurt the bottom line.  Most corporations value their reputations accordingly.  \u003ci\u003eNew Strategies for Reputation Management\u003c\/i\u003e shows executives how to take the initiative in strategically managing a company’s reputation.\u003c\/p\u003e\u003cp\u003eAuthor Andrew Griffin argues that standard thinking on reputation management is often inadequate for today’s information age.  He describes a host of new and robust methods that will ensure a company’s reputation can withstand the major crises and unforeseen events that threaten it.\u003c\/p\u003e\u003cp\u003eCovering both practical and strategic issues, \u003ci\u003eNew Strategies For Reputation Management\u003c\/i\u003e explains how to deal effectively with unexpected crises.  It also describes what strategies can build a company’s good reputation at other times.  International case studies and hundreds of examples drawn from the author’s extensive experience in the field make this book an effective guide for managing a company’s reputation for success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47051332550896,"sku":"9780749456337","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749456337_p0.jpg?v=1763637825","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749456337","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}