{"product_id":"9780749456405","title":"Public Relations Strategy","description":"\u003cp\u003eThis challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe new edition includes more material on corporate reputation, research methods, public affairs, and information management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47051332583664,"sku":"9780749456405","price":37.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749456405_p0.jpg?v=1763641809","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749456405","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}