{"product_id":"9780749457051","title":"Customer Care Excellence: How to Create an Effective Customer Focus","description":"With more choice than ever before, customers today have high expectations of products and services. Businesses need a top-notch customer services system in place, and\u003ci\u003e Customer Care Excellence\u003c\/i\u003e explains how to achieve just that. \u003cp\u003eIn clear, practical language, this book explains how to develop and sustain a customer-service focus within a company. Emphasizing both strategic and practical aspects of customer service, the author explains how gaining customer commitment and motivating employees to deliver excellent service can ensure successful results and satisfied customers. \u003c\/p\u003e\u003cp\u003eThis new edition includes material on how online technology has affected customer service, illustrated with examples from Virgin, Tesco and eBay. With clear diagrams and each chapter ending with an action checklist, \u003ci\u003eCustomer Care Excellence\u003c\/i\u003e is an up-to-date guide to maintaining quality customer service.\u003c\/p\u003e","brand":"Kogan Page, Ltd","offers":[{"title":"Default Title","offer_id":47047675838704,"sku":"9780749457051","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749457051_p0.jpg?v=1769901835","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749457051","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}