{"product_id":"9780749458591","title":"Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit","description":"In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47121791156464,"sku":"9780749458591","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749458591_p0.jpg?v=1763632589","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749458591","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}