{"product_id":"9780749459703","title":"Develop Your PR Skills: Get the Competitive Edge, Think Strategically, Learn to Use Social Networks","description":"\u003cp\u003eDevelop Your PR Skills is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in actual business scenarios. It covers:\u003c\/p\u003e\u003cp\u003estrategic public relations\u003c\/p\u003e\u003cp\u003epublic relations and the internet\u003c\/p\u003e\u003cp\u003eworking with the media\u003c\/p\u003e\u003cp\u003ehow to deal with different stakeholders and customers\u003c\/p\u003e\u003cp\u003edealing with a crisis\u003c\/p\u003e\u003cp\u003eusing internal communications\u003c\/p\u003e\u003cp\u003eusing research to get a competitive edge\u003c\/p\u003e\u003cp\u003eevaluating the success of your PR\u003c\/p\u003e\u003cp\u003eethics and sustainability\u003c\/p\u003e\u003cp\u003eDirect and to the point, each chapter is concise, can stand alone and ends with a summary of key points.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025507696880,"sku":"9780749459703","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749459703_p0.jpg?v=1769902018","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749459703","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}