{"product_id":"9780749459710","title":"Develop Your PR Skills","description":"\u003cp\u003eDevelop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.\u003c\/p\u003e\u003cp\u003eIt covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.\u003c\/p\u003e\u003cp\u003eDirect and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47121770381552,"sku":"9780749459710","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749459710_p0.jpg?v=1763635595","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749459710","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}