{"product_id":"9780749459888","title":"Winning New Business: Essential Selling Skills for Non-Sales People","description":"\u003cp\u003eRichard Denny is the \"godfather of salesmanship\" and his book Selling to Win is now an international best-seller and classic sales text. His new book, Winning New Business, is for anyone who needs to know the skills of winning new customers but lacks the training - or the experience - to sell effectively. It takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page to the last, giving you the ability and the confidence to succeed. Everything you'll need to know is covered, including how to:\u003c\/p\u003e\u003cp\u003emake a winning presentation\u003c\/p\u003e\u003cp\u003emeet decision makers\u003c\/p\u003e\u003cp\u003ewin when you're not the cheapest\u003c\/p\u003e\u003cp\u003eturn your customers into your ambassadors\u003c\/p\u003e\u003cp\u003ebeat the competition\u003c\/p\u003e\u003cp\u003eprovide excellent customer care\u003c\/p\u003e\u003cp\u003eBursting with insight and ideas, Winning New Business gives you the techniques and tactics you need to help you maximize your ability to win - whatever your role in the company.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025575887088,"sku":"9780749459888","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749459888_p0.jpg?v=1763636855","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749459888","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}