{"product_id":"9780749459970","title":"Effective Customer Care: Understand Needs, Improve Service, Build Relationships","description":"\u003cp\u003e\u003ci\u003eEffective Customer Care\u003c\/i\u003e is an essential guide to creating excellent customer service that will not only satisfy your customers and prompt orders, but also cement customer relationships and develop loyalty...and thus increase profits.\u003cbr\u003eThe book covers every aspect of the customer care process including how to: find out what your customer wants rather than what you think they want; stop losing business, and gain market share; create a customer-focused team; achieve continuous improvement; develop robust problem-solving techniques, and reduce complaints; break down internal communication barriers; get your customers to be an \"active reference\" for you.\u003cbr\u003eClear and concise in approach, and full of checklists, practical advice and case studies that bring concepts and ideas to life, \u003ci\u003eEffective Customer Care\u003c\/i\u003e is a \u003cb\u003emust\u003c\/b\u003e for your business bookshelf.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47025438294256,"sku":"9780749459970","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749459970_p0.jpg?v=1763635599","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749459970","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}