{"product_id":"9780749460778","title":"Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers","description":"\u003cp\u003eNow in its third edition, \u003ci\u003eStrategic Thinking\u003c\/i\u003e, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - \u003ci\u003eStrategic Thinking \u003c\/i\u003econsists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.\u003c\/p\u003e\u003cp\u003eWith online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47015492518128,"sku":"9780749460778","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749460778_p0.jpg?v=1769901380","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749460778","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}