{"product_id":"9780749461454","title":"A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, Blackberries, Mobile Phones and Websites","description":"\u003cp\u003e\u003ci\u003eA Quick Start Guide to Podcasting \u003c\/i\u003eprovides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previously been able to tap into; entice potential customers or clients to your website.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eA Quick Start Guide to Podcasting\u003c\/i\u003e is full of vital technival information necessary to record, edit and upload your podcast, so all you need to start is a little imaginastion - and if you're stumpted for ideas, the real-life case studies will inspire you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47015452344560,"sku":"9780749461454","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749461454_p0.jpg?v=1763635487","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749461454","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}