{"product_id":"9780749461485","title":"Starting a Successful Business: Choose a Business, Plan Your Business, Manage Operations","description":"\u003cp\u003eSetting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning.\u003c\/p\u003e\u003cp\u003eThis seventh edition of \u003ci\u003eStarting a Successful Business\u003c\/i\u003e is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.\u003c\/p\u003e\u003cp\u003eThe seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47015425048816,"sku":"9780749461485","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749461485_p0.jpg?v=1763641877","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749461485","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}