{"product_id":"9780749462178","title":"The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success","description":"\u003cp\u003e\u003ci\u003e\u003cbr\u003eThe 30 Day MBA in Marketing\u003c\/i\u003e gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and \"graduate.\"\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010511126768,"sku":"9780749462178","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462178_p0.jpg?v=1763636884","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462178","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}