{"product_id":"9780749462246","title":"Develop Your Marketing Skills: Understand contemporary marketing; Apply theories and principles; Use research to make informed decisions","description":"\u003cp\u003eThe combination of market fragmentation and over-supply means the need to understand customers is greater than ever. \u003ci\u003eDevelop your Marketing Skills\u003c\/i\u003e addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. \u003c\/p\u003e\u003cp\u003eCovering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.\u003ci\u003e \u003c\/i\u003eThe authors show how to improve customer satisfaction and highlight timely issues such as sustainability.  \u003c\/p\u003e\u003cp\u003eWith clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field. \u003c\/p\u003e\u003cp\u003eNow including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010584166640,"sku":"9780749462246","price":12.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462246_p0.jpg?v=1763637482","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462246","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}