{"product_id":"9780749462529","title":"How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan","description":"\u003cp\u003eA good business plan is the best means of impressing potential financial backers. Indeed, without such a plan no bank or venture capital house will consider a loan for start-up or expansion. \u003ci\u003eHow to Prepare a Business Plan\u003c\/i\u003e describes the best way to prepare a business plan that will get the financial backing needed. Now updated with case studies and information on technology and the internet, it includes cash flow forecasts and sample business plans, as well as advice on expanding a business, planning the borrowing and monitoring business progress. \u003cbr\u003e  \u003cbr\u003eEvery new business needs a comprehensive and detailed plan if it is to survive. \u003ci\u003eHow to Prepare a Business Plan\u003c\/i\u003e helps aspiring entrepreneurs take this step.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010286338288,"sku":"9780749462529","price":20.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462529_p0.jpg?v=1763637147","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462529","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}