{"product_id":"9780749462697","title":"Distribution Channels: Understanding and Managing Channels to Market","description":"\u003cbr\u003eUnderstanding marketing distribution business models is critical to business success. With distribution now representing around half of almost every industry’s activities, optimizing routes to market has never been so important. \u003cp\u003eUsing numerous real-life examples, \u003ci\u003eDistribution Channels\u003c\/i\u003e explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, while also explaining channel partners’ business models and how to engage with them for effective market access. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDistribution Channels\u003c\/i\u003e covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. \u003c\/p\u003e\u003cp\u003eComprehensive and clear, this book provides the knowledge needed to improve a business model to ensure maximum market exposure and successful product delivery.\u003c\/p\u003e","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010515878128,"sku":"9780749462697","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462697_p0.jpg?v=1763637882","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462697","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}