{"product_id":"9780749462871","title":"Brand Success: How the World's Top 100 Brands Thrive and Survive","description":"\u003cbr\u003eBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, \u003ci\u003eBrand Success \u003c\/i\u003eis a great resource for brand managers, marketers and students.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47010515910896,"sku":"9780749462871","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462871_p0.jpg?v=1769901853","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462871","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}