{"product_id":"9780749462888","title":"Brand Success: How the World's Top 100 Brands Thrive and Survive","description":"Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication.  The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success.  With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.","brand":"Kogan Page, Ltd.","offers":[{"title":"Default Title","offer_id":47077137547504,"sku":"9780749462888","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780749462888_p0.jpg?v=1763636891","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780749462888","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}